The political Consumer

Political consumers are one of the most overrated concepts in the new world! Its unfortunately not very possible to see the changes in the world caused by the concept - Problem no 1 is the trust in the "political consumer" - well off cause this consumer exists but is he really that heavy! In some business' he probably is, but not in them all.....



While companies like Novo Nordisk really have benefitted from this concept, other companies seems to avoid it. I belive the reason is straight forward - in some business there is no consumer effect on this, or lets put i more light - the consumer effect is really small!



This is also the explanation for organic slow growth to organic products - now it seems this is getting a bigger share - but it has been taking way to long. An other side effect is that the discount sector in denmark seems to be ahead in this, well I am sure this is linked to prices! Well also why are people organic? I am sure this is linked to taste - not a problem at all but surely not a sign of a political consumer.

There is a lot more examples out there, what about cars etc.

If we are asked we will answer that we are political consumers, but this answer dissapers when we see the pricesign in the supermarket, or anywhere else.

The point is that the concept often is used by politicians of liberalism, they useually have strong bands to traditional industries, and are often affected by the oil industri or traditional farming industries

They like the concept of political consumers since it gives them an argument not to change things politically.

Well my point is that the concept is, and more important, it will stop real changes from taking place. This is caused by the small demand effect, why we should rather use the supply effect of changing things political.......

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